Sprout Organics Rebrand

I joined the team at Sprout Organics as the design manager in the midst of their rebrand, alongside the creative studio Jolby to help bring the project to the finish line — creating new fruit and veggie illustrations, arranging illustrated and graphic elements based on our packaging system, and making color choices based on the illustrated cluster's and the brand's palette, to name a few.

Once the packaging designs were finalized, I led creative on a new website and a visual system, building out a brand guide where we honed in on our design system and tone of voice — explored not just through visuals, but through motion and animation.